About Us

A passion for all things gemstone… Meir Sanandaji, owner and CEO, has over 40 years gemstone and jewelry industry experience. He enjoys using this lifelong passion to bring unique and beautiful designs, at prices that are within reach, to every customer.

Affinity Featured Ring Square

In our spectacular pearl and gemstone jewelry collections… you will be sure to find pieces and stories your customer will love – modern, classic, personalized and vintage.

Value-driven pricing… 

Customization… choose your custom metal and gemstone combinations.  Your choice of 925 Sterling Silver, 10K, 14K, 18K, Yellow, White and Rose Gold and Gold-Over-Silver Plate. 

We want you to succeed! We believe good communication and customer service are integral in building great partnerships. Our strong team will work with you to help fill your white space.

Find out why new customers say “Where have you been all my life!?” 

Affinity New York
Affinity Featured Earrings

Please feel free to contact us.

We have jewelry professionals ready to help.

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